Ecommerce Conversion Optimization Strategies
Increasing sales is the ultimate objective of any e-commerce retailer, regardless of the sort of goods they provide.
In the world of e-commerce CRO, the most crucial measure to track is conversions. Increasing your conversion rate is a great way to increase income, profit margins, and the size of your client base.
These seven e-commerce conversion improvement methods will help you change your online business from a mediocre performer to an industry leader. There are proven, data-backed tactics you can use to increase sales from your website.
Your homepage should be optimized
Except for those who come to your site through a product search, the vast majority of visitors will land on the main page of your website initially.
It’s common for e-commerce websites to utilize their homepages as an intermediate page for customers to search for particular items and categories. With the addition of popular items, deals, and categories, your homepage may become a powerful marketing tool.
This gives you more control over your visitors’ journey across your website by encouraging them to take a specified route through it. An e-commerce website with a clear route for new customers to follow is provided by Amazon:
Streamline the categories of your products
Most people who use e-commerce websites have a particular item in mind (such as a certain model of TV) or are trying to narrow down a very broad selection of items at a huge online retailer (such as Amazon.com or Walmart.com).
Most of the time, people who utilize category browsing have no idea what they want to buy. Additionally, in marketplaces where the aesthetic appeal of a product (such as apparel or décor) is significant, category browsing is clearly preferred for Conversion Optimization for eCommerce.
If your business is in the garment industry, where the aesthetic appeal of a product is critical, you must ensure that your website’s product categories are organized in a logical, rational way to facilitate user navigation.
Increase the number of purchasing options available to customers
Despite the fact that most consumers will use a credit card to pay for their purchases at your online business, there are those who prefer to utilize a different payment option.
“Adding an additional 10-20 percent to your overall purchase volume is as simple as offering a number of options to buy from your e-commerce website.” With an older and less tech-savvy clientele that isn’t experienced with internet shopping, this is especially true.
Offer a choice of online payment alternatives instead of solely accepting credit card payments. Paying through PayPal is an easy approach to broaden your potential consumer base if your customers are mostly located in North America or Europe.
Offering local payment gateways is an easy approach to expand your local consumer base if you’re targeting a certain location.
Customers may also place orders via phone, fax, or email if your shop is regional or local. You may even provide in-store pickup and payment if your clients are within a reasonable distance of your retail shop or shipping outlet.
Adding more payment and pickup options costs relatively little, so your company has nothing to lose and everything to gain by making it easier for people to buy at your online store.
The copy for each product should be improved
As with a landing page, the quality text is frequently all that is needed to drastically enhance your product page’s average conversion rate.
Copy that is entertaining and useful may be used to promote any product, from digital items to physical ones. Simply changing your product descriptions and/or text to something more customized and compelling might have a significant impact on your e-commerce site’s conversion rates.
Make use of the power of video
Since photographs alone cannot represent the feel, function, and appearance of a product, customers adore product videos. In order to increase your conversion rate while selling a product that is all about the experience, you should include a demo video on the product description page.
Many of the questions that potential customers may have about a product can be answered in a video. When a product is shown in video form, it may be shown in a manner that photos cannot, or it can be shown in a way that can’t be conveyed in words.
Most e-commerce services that make use of product videos claim an increase in their conversion rates, according to research.
Buyers should be given all the information they require
Uncertainty is the number one enemy of high conversion rates. Very few potential buyers will check out and pay for goods if they are uncertain about what they will get or have reservations about the quality or worth of the product.
Giving your consumers all the information they need before they check out is one of the simplest methods to enhance the conversion rate of your e-commerce website.
Customers should be able to see precisely how long it will take for each purchase to arrive before they reach the checkout page in order to alleviate any concerns regarding delivery time. The price of each item should be clearly shown on the product page, with no hidden fees or additional shipping costs tacked on at the last minute.
Include a note on the product page if an item is temporarily out of stock. As soon as it’s back in stock, let buyers sign up for an email notification when it’s back stock.
Make it clear to clients what the item weighs and how big it is so they can see it in their living room. Even if the information you’re providing appears insignificant, it’s critical that you provide as much detail as possible. There is almost never any pushback from customers when it comes to receiving specifics.
Streamline your checkout procedure
Many clients quit their shopping carts before making a purchase, and they seldom return to the site again. Abandoning one’s shopping cart is a common occurrence in the online retail industry. Cart abandonment is a fact of online shopping, but it may be reduced by streamlining the checkout process at your e-commerce company.
Many e-commerce companies make the checkout process more onerous than it needs to be. Implement these tips to streamline your checkout process:
- If you have a persistent shopping cart, you don’t have to re-add things each time a customer returns to your e-commerce site.
- Make it easier for customers to check out by pre-filling their information into your checkout form if they’ve already registered for your site.
- Make sure to include examples for every field on the form, especially the ones where users tend to make errors, such as addresses.
- Allow clients to check out without having to register.
Poor product descriptions and complicated navigation systems are only some of the flaws that may be found in every online store. Improve your website’s flaws using the seven methods described above, and you’ll see a noticeable rise in sales!