How to Optimize Your Shopify Store
Building a site or opening an online store isn’t the only final step to accomplish as many major steps too are yet to be performed. Earlier, “If you build, they will come” was the way but not today as technology is changing rapidly and so is the nature of the internet too. Now, attracting customers for gathering or creating the lead generations is the major factor more than creating or opening an online store.
Shopify Store Optimization isn’t only limited to the building of a store as it requires customers to visit, regular engagements to come, and driving the potential customers on your site. As search engine rankings play a very vital role in attracting customers easily to your store, your site must be having a high search engine ranking to convert your visitors into customers.
To help you out in producing the best Shopify Store among your numerous competitors, we are mentioning some of the Best Shopify SEO Tips that can be very useful for you to understand
– Best Tips for Shopify Store Optimization –
Ø Registering your Shopify Store into the Google Search Console
Through whatever platform you have created or developed your store with, registering your Shopify Store into the Google Search Console is something that every website owners are damn serious about to come under the notice of Google that your site does exist. As Google’s “Spider Bots” are always crawling through the websites, the Google search console will also provide you with the notifications like- is your site having any the technical issues or not and also will notify you that are the spider bots finding it difficult to crawl through your website or not. Indexing your side from the Google Search Console is very beneficial as it will not only provide you with the necessary details but also will take your site ranks to the deserving rankings.
Ø Having a good Shopify Store SEO
As SEO relies on keywords, you need to have attention-worthy and engaging keywords that can easily drive traffic to your store. Despite knowing the fact that Shopify already contains SEOs from out of the box, you still need to focus on the right target keywords by doing high research for each of them. Having a good Shopify Store SEO is not limited to increasing the traffic but, also tends to be helpful in – improving User experience, Optimizing your products, Building links to your store, and Ranking your site higher with the help of Content Marketing.
Ø Your Shopify Store must load quickly
Late is neither an option nor a choice. This quote best suits here to explain why your Shopify store must load quickly. Page speed is a signal that search engines usually target to rank your website among the search results. As Shopify doesn’t provide many features to optimize and control the site speed for your templates, by – Avoiding the usage of a large no. of web fonts, Removing Shopify app that is of no use, Minimum use of external code or link, Avoiding image sliders and By using Image compression tools you can easily decrease the load speed and make it load as soon as possible to avoid the delay.
Ø Right page and product titles
Titles are termed to be the Key-Piece for the search engines to rank and categorize your page and content, your titles must start with your focus keyword with no vague. Your Site title act as an address to your page as by your title only, your page will be benefited from the customer engagements and by the product titles, your particular product will be circulated and gain traffic for that particular product genre.
Ø Use your headings properly
Despite using headings like – Heading 1, Heading 2, or Heading 3, you must break your content by highlighting and capitalizing your headings that most site builders don’t do and ignores. Your headings must start with your focus keyword to gather the traffic that they deserve to be through the search engine’s spider bots to take your content under consideration.
Ø Usage of an engaging Meta descriptions
Despite Google’s statements of not considering Meta descriptions as a ranking factor, Meta description tends to be the most engaging point of a particular website through clickthrough at last. Meta Descriptions are the summaries of your page and tend to be the major attraction according to the SEO experts as it increases the clickthrough rates (CTR) increasing your site rankings.
Ø Optimizing Alt texts and Image names
Shopify Store isn’t only with the words as the attraction comes more with the site’s look than how many related Alt texts or Images are included on the particular page. Your Alt texts act as an aid in describing an image to the visually impaired visitor, used by search engines for a better understanding of your page and if there will be a delay in the image load, your description will be enough to describe that particular image to avoid any confusion or misconception.
Ø Your URLs must be clean and to-the-point
A short, simple, SEO-friendly, and Clean URL is what Google always prefers while looking or crawling on any site. Complex or long URLs tend to confuse and make it difficult for the search engines to have an idea about what your page is actually about and what content you are for-casting on your particular site. Optimizing your Shopify Store URL with your focus keyword included on your URL is the best way to come under Google’s notice to take you under consideration.
Ø Addition of rich snippets to your Store
Start Ratings, Author, and Prices are the rich snippets that provide visual clues about the particular page, post, and product. Snippets are the structured data that if added to your content, can help both search engines and visitors to understand the site’s content and page that what exactly it is all about, and what users’ points of view are.