Terminology of E-Commerce SEO Audit and Easy Steps to Perform It
The word ‘audit’ must have crossed your ears many times in your professional life. Audit, in general parlance, means giving an opinion on the financial position of an entity based on an independent and concise inspection of statements and reports. An Ecommerce SEO Audit is based on similar grounds and deals with an analysis and evaluation of SEO, site performance, content, traffic, conversation rate, and much more. Basically, an e-commerce Audit helps you to analyze and understand the performance of your website, thereby helping you to make improvements and step ahead of your competitors.
Need for E-commerce SEO Audit
After establishing a successful e-commerce website and achieving proper sales targets, can one sit and just enjoy? The answer is a big No. One needs to keep a check on sales and analyze the performance of the website, bring updates, and tackle problems. This is where an Ecommerce SEO Audit comes into the picture and helps an online business entrepreneur run a website.
We have listed below some imperative reasons why an e-commerce audit is needed:
- To have a watch on sales.
- To get an overview of business performance.
- To get an insight on numerous issues which may hamper site performance.
- To inspect the productivity and effectiveness of the website.
Checklist for Ecommerce Audit Services
If the benefits of an Ecommerce Audit Service are driving you to get it done to know where you and your website stand, but you are new to this and want to get the audit appropriately done, then here is a Ecommerce SEO Audit Checklist and draw most out of it:
The on-page Ecommerce SEO Audit:
If you are starting with an Ecommerce Audit Service, then an on-page audit is the best and simplest one. This deals with the optimization of the website to level up its ranking. Here are things to look on:
Analyze keywords usage:
Keywords help pop up your page in search results, thereby increasing traffic to your website. This is the major reason for using appropriate and relevant keywords in the website’s content.
Evaluate title tags and meta descriptions:
Title tags and meta descriptions appear first in search results and are essential to attract traffic. This is why title tags and meta descriptions are a vital part of the SEO audit checklist. The title and meta description of your website must be eye-catching and should be able to compel people to click the link and visit your website.
Analyze on-page content:
content plays a very crucial role in levelling up the search result ranking of any website. Excellent and informative content is what all viewers need.
Off-page Ecommerce SEO Audit
Off-page SEO critically influences the ranking of a website but is not on-page, which means that it cannot be changed directly. Here is what you should include:
Properly analyze backlinks:
Backlinks are nothing but reference links from other sites to your website. These links help in leveling up the ranking and building trust if the links used are of trustworthy, known, and established websites.
Evaluate and optimize your social media profile:
Social media does not influence the website’s search result ranking directly, but it does have an indirect impact. Sharing your website’s link on social media platforms can help in increasing traffic and increase performance.
Technical e-commerce audit
The technical aspect of a website is very critical as it determines the smooth running of the website and other functionalities of your pages. This is why the technical part has immense importance in Ecommerce Audit Service. Here is what one should look for technical audit:
Examine crawlability and indexability closely:
A website cannot appear in search results and increase traffic if Google or other search engines cannot crawl or index the website. That’s why it’s important to analyze this to appear in search results in front of potential leads.
Page load time evaluation:
Load time plays a critical role in the search result ranking of a website. If your website doesn’t load quickly, then viewers will jump up on another site and impact website ranking. This is why load time evaluation is important in e-commerce audits.
As the mobile using population is growing immensely, a website should work smoothly on smartphones and tablets, thereby attracting more users and increasing user satisfaction. This growth in smartphone users has added this mobile-friendliness to the SEO audit checklist of many e-commerce SEO agencies.
Do not delay in doing an SEO audit
After knowing all benefits and importance of an Ecommerce Audit Service, one should not waste time and get it done to improve the performance of the website. One can also seek help from an Ecommerce SEO Agency to professional and customized e-commerce services to improve the website’s visibility and use different tools for improving ranking.